Stock Imagery Comes Alive

Imagine if Getty had a “animate me!” feature that dynamically created a piece of video from a preselected set of their most clichéd royalty-free images. The result would be something very close this gem of an ad from Elderplan. Watch as a group of racially-diverse seniors:

  • Boisterously lip synch into a microphone
  • Toss vegetables around a la Bosom Buddies
  • Shoot poorly-formed jumpers
  • Hitch a ride on a tugboat to go cycling
  • Seductively pet a parrot
  • Do the roller coaster wave in a sixties-era Mustang convertible
  • Run a marathon, then collapse from pulmonary complications into the arms of a loved one

By Dan from wheeeeeeee.com

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