With the NBA playoffs nearing, Nike Basketball has unveiled their new Elite Series 2.0 for their three marquee athletes–LeBron James, Kobe Bryant and Kevin Durant. Taking inspiration from superhero armor, materials like kevlar aramid, articulated foam and carbon fiber have been added to the LeBron X PS Elite, the Kobe 8 System Elite and the KD V Elite.
Nike Basketball released their newest ad for one of their three marquee athletes, Kobe Bryant.
Kobe Bryant is on Twitter, ladies and gentlemen. Mr. Bryant is a master of the Facebook world, and his page has just under 15 million fans. I regularly hit up his Facebook page for some funny posts by the Black Mamba, and was always sad knowing that #24 wasn’t gracing the Twitter field. On Christmas, Kobe
Seems the Black Mamba is hitting theaters again and this time it’s in Italy. Following the successful collaboration with Robert Rodriguez Nike Basketball Italy worked with legendary Italian B-movie director Enzo G. Castellari who, among other things, provided the inspiration for Quentin Tarantino’s Inglorious Basterds. In the video Castellari takes viewers into his archives and reveals
In a converted New York City warehouse not far from the Manhattan bridge this morning Nike announced the latest Nike+ offshoot: Nike+ Basketball. It was unclear once they announced their Nike FuelBand for all sports whether Nike would continue down the path of sport specific applications but clearly they are. Here’s the intro video featuring
Nike just dropped the 2nd trailer for the Kobe Bryant and Robert Rodriguez collaboration titled. The big news is a classic cameo by Bruce Willis and Kanye West as The Boss: I’m not a big Kobe fan but Nike just keeps owning coolness so strongly I can’t help but get excited when they drop this