Tobie Hatfield: Athlete Insights from UO Sports Product Management on Vimeo. Even if you are not a sports fan, you probably have a memory of Michael Johnson competing in the 1996 Atlanta Summer Olympics with his famous gold shoes. Johnson wore the shoes for the 100m dash, which he won, and now we finally have
President Obama visited Nike headquarters last week in order to trumpet a new proposed trade initiative and he was greeted by a couple of gifts by those at the Swoosh. In addition to getting the first ever Jordan MTM shoe, the President was also gifted a pair of Jordan 4Lab11’s (which uses the Air Jordan 4 as
Tiger Woods was hanging out at the Nike campus in Shanghai this week, and during a quick press stop he got to hang out with Yao Ming.
Having pretty much already cornered the basketball shoe market, it now appears that Nike will also become the NBA’s official apparel provider starting with the 2017-18 season.
Don’t just dream. #justdoit http://t.co/4CRkVzrIBm — Nike (@Nike) April 5, 2015 Everything about this new Nike golf commercial is brilliant. Check out the latest and greatest commercial featuring a young Rory McIlroy and his respect for Tiger Woods throughout the years. You can’t help but hope that Tiger has a good showing at the Masters
Adidas is getting crushed in the uniform game.
Michael Jordan’s Jordan Brand may be printing money at this point but when it comes to signature athlete shoes, LeBron James rules the NBA.
On Monday, Nike published a sneak peek for the Elite Series of the LeBron 12, the Kobe X and the KD 7.
Only one week after he unveiled his latest “CR7″ shoe line at the Milan Shoe Fair, Cristiano Ronaldo has decided to cease production of trainers that were a part of the show. The reason? Nike. Turns out, while Ronaldo had previously released lines of clothing and underwear, the Swoosh wasn’t thrilled with Ronaldo making his
Aside from the holiday season, the time leading up to the NBA All-Star Weekend may be the busiest time in the sneaker world.
Nike has now officially unveiled the gear that will be worn at Super Bowl XLIX in Arizona.
College football is getting ready for its first ever four-team playoff and- wouldn’t you know it – all four schools that have made the cut are sponsored by Nike. This had to make the Swoosh very happy, and they’ve celebrated by designing (somewhat) new uniforms for Alabama, Oregon, Florida State and Ohio State for their