Shoes

Shane Victorino Recently Spent $12,000 On Sneakers Signed By Kevin Durant

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At this point, Shane Victorino’s sneakerhead credentials are unquestioned. So, it’s of no surprise that Victorino was on-hand for Nike’s annual Doernbecher event. The Nike x Doernbecher annual partnership raises money for the Doernbecher Children’s Hospital by selling sneakers designed by kids who have been treated at the hospital. And while the collection will be

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Shoes

Meet Shane Victorino, Nike Intern

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This past weekend, Red Sox outfielder and noted sneakerhead Shane Victorino was spotted on the sideline of the Oregon/Stanford game. And while his presence confused many, it turns out that Victorino was on the sidelines as a part of an upcoming one-day internship that he’s going to do with Nike in Beaverton, Oregon. To be

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Sports

The Entire History Of Nike In Just Under 3 Minutes

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Today, Nike is the most popular, recognizable and profitable sports brand on the planet. Forbes has the Swoosh listed as the number one most valuable brand in sports at $19 billion, besting ESPN (ESPN!) by $2 billion and change. Their next closest competition as far as sports apparel goes is adidas, which is valued at

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NBA

LeBron & Nike Come “Together” For Incredible New Ad

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The Cleveland Cavaliers will open their season tonight at Quicken Loans Arena, marking LeBron’s first official game back in Cleveland after re-signing with the Cavs this summer. As you can imagine, it’s going to be a very big night for that city. To celebrate, Nike has rolled out this powerful ad – starring LeBron and

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NFL

Nike Suspends Sponsorship Of Adrian Peterson Amidst Child Abuse Scandal

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After it was reported yesterday that Nike would be pulling Adrian Peterson jerseys from its shelves, ESPN’s Darren Rovell reported Wednesday morning that the company has decided to suspend their sponsorship of AP indefinitely: BREAKING: Nike has suspended its endorsement contract with Adrian Peterson pic.twitter.com/Oq87qNxLYb — darren rovell (@darrenrovell) September 17, 2014 That sounds great

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NFL

Nike Pulls All Adrian Peterson Jerseys from Twin Cities Stores

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In the wake of serious heat around the Minnesota Vikings for their decision to reinstate Adrian Peterson, Nike announced that all merchandise related to him have been yanked from their shelves. As of this afternoon you can still purchase the embattled running back’s jersey on their website and through other retailers. An eye-opening development: Nike stores

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Misc

Nike Is Working To Design An Athlete-Focused Airplane

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In collaboration with design firm Teague, Nike is looking to make athletes’ lives even more comfortable, not with their apparel but with their travels. The resulting design (there’s no plans for production yet) emphasizes maximizing space as much as possible while not cramming passengers into uncomfortable positions or seating arrangements. Instead of normal “cabins”, Teague

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Misc

Nike-Inspired Ad Makes Cat Treats Ridiculously Awesome

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We are big fans here of Nike’s world-class advertisements. And obviously we aren’t alone as the fine folks at Mars Petcare are rolling out this great Nike-inspired ad for their new Temptations Tumblers cat treats. It even comes with a badass #timetoplayball hashtag. I’m setting the over/under on YouTube hits to 9,344,543. Nike+cats+slow motion+hashtags I believe

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Shoes

Notable Nike Sneaker Releases – September 2014

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With September just around the corner, Nike has plenty in store for the coming month. The Swoosh is still going strong with the Kobe IX and Lebron XI and KD VII (even with Kevin Durant currently in contract negotiations for his next deal). So without further ado, here are the notable Nike sneaker releases coming

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NBA

Kevin Durant Has Reportedly Received A $265 Million Offer From Under Armour, Awaits Nike’s Response

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Under Armour has been heavily recruiting Kevin Durant to join their brand and they’ve reportedly offered the Thunder star a 10-year deal worth somewhere between $265 million and $285 million along with equity in the company to make it happen. Durant’s previous contract with Nike, a relationship which Nike has definitely benefited from, expired last

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